From brochures, advertising and direct-mail, to packaging, POS displays and tradeshow graphics, marketers have abundant opportunities to impact customers’ buying decisions. Guided by a compelling brand identity system, an integrated marketing communications plan is a powerful tool manufacturers can use to pull all of these materials together into a cohesive package.
Using the broader brand identity strategy as a launching point, an integrated marketing communications plan—which drives the development of each marketing piece—narrows the focus to identify the following:
Target Audience |
Communications Objectives |
Communications Channels |
Messaging & Creative |
Implementation Tactics |
Measurement Methods |
Marketing rarely results in overnight success, even with an integrated plan. However, the real value comes from having an efficient system in place for creating new marketing communications, evaluating their effectiveness over time, and adjusting them accordingly. At REED, the goal is to help you achieve better returns on your marketing investment by designing a set of integrated marketing tools that attract attention, generate interest, deliver value and drive action.
Share your print communications challenges and learn how REED can design impactful materials that work together to build your business.
© 2015 REED Marketing Communications Design, LLC
